Gushing for Lanvin @ H&M

Sometimes I am surprised by my sense of timing. By chance, landed self in Hong Kong just in time for the launch of Lanvin for H&M.

23rd Nov, Tuesday – work day and the flagship outlet was overwhelmed with well-planned chaos. Started at 0800, colour bracelets were distributed to early birds for a 10-mins grabbing stint. Just 10-mins. For folks who arrived after 1000, like myself, the advice from the loud hailer was – Please join the queue outside the store. Please note that by queuing does not guarantee that you will be able to buy anything. Read: Stock is low.

At 1215, a bunch of well-dressed&groomed persons (perhaps from Lanvin?) started to take apart the pale-skinned mannequins. By 1400, there was no sign of the designer’s footprint in the store. Outside the store, the brave and patient proudly showcased the white lavish paper bags.

Maybe next time, I will be more motivated to join the madness.


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