From sundown to sunrise, there is never a short of online activities.10 bloggers in Singapore will attempt to showcase Internet’s ability to keep one up all night. Well, up for full 24-hours in fact. The folks are brave, nominated and prizes included no doubt, to be in a potentially claustrophobic display along the main shopping belt1. Social media marketing (or whatever the latest terminology is) is catchy. Now it just needs it own theme song.

I wonder if the venue/outfit sponsor can consider giving away stuff to supporters/onlookers too.

By the way, apparently “-athon” is a right-able suffix. The aforementioned event is not to be confused with the non-profit organization that holds regular events to raise funds or awareness.

Will someone stop me from registering sic? Hmm.

1. Follow them on twitter #bthon [↩]